MOCCA Mission & History

The Marketing Operations Cross-Company Alliance (MOCCA) is a community for sharing practical experience between Marketing Operations professionals in technology companies. MOCCA aims to create both professional development for members and development of the marketing operations profession. MOCCA provides as exchange forum for real-world ideas, solutions, and best practices.

Our goals
• Create an engaged membership of marketing operations professionals
• Provide relevant information for MOCCA members via meetings, SIGs, content development, peer consultations, and research
• Become a “go to” source for impartial industry advice on marketing operations issues and trends for the media and analysts
• Aggregate and provide insight into cross-company best practices
• Raise the profile of the marketing operations profession and give a forum to MOCCA members to share their knowledge and experience

Our history
MOCCA was founded in 2006 by Chris Ewert, Director of Marketing Operations of Adobe Systems, Inc. and Larissa DeCarlo, Sr. Director of Marketing Planning & Operations, of Hyperion Solutions to provide a forum for the development of the growing technology marketing operations community. The founders wished to bring together a range of marketing operations professionals to develop standards such as core competencies, success metrics, job codes and descriptions to help the marketing operations profession evolve and gain increased visibility and strategic value within technology companies. The founders also wished to Influence the research of key organizations such as IDC, MLC, SiriusDecisions, CMO Council, Hackett and McKinsey. Finally, the founders wanted to create a vibrant marketing operations community where professional peers across the industry could network, share best practices and learn from each other.