If you missed a prior MOCCA quarterly meeting, you can access the meeting presentations, recordings, and materials from this page.
MOCCA Webinar: Social Media-
July 27, 2010
Time
51 mins |
MOCCA Webinar recording file |
Note: file is rather large, and may take a while
to download on slower connections. |
Change Management
August 25, 2009 |
MOCCA Board Update |
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| MOCCA Q3 Process Survey Findings Summary |
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| Change Management Presentation—Beth Weesner, MTS |
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| MOCCA Q2 Meeting Web Recording |
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Social Media & Demand Generation Convergence and Metrics
June 3, 2009 |
MOCCA Board Update |
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MOCCA Q2 Metrics Survey Findings Summary
MOCCA Q2 Metrics Survey Results
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| "Engagement: Measuring the Impact of Social Media"—Laura Ramos, Forrester Research |
Note: Forrester has made this presentation available for internal use only inside MOCCA member companies. The material may not be used in any promotional or educational material, or materials distributed to clients, customers, partners, etc. without Forrester’s permission. |
| “Student Marketing: Engage & Deliver using Social Media”—Elisa Haidt & Dawn Jones, Adobe Systems |
Note: MOCCA does not have permission from Adobe Systems to distribute the case study. Please reference the linked article for information. MOCCA members with questions can email Elisa Haidt or Dawn Jones directly. |
| “Integrated Demand Generation: Sales & Marketing Partnership”—Brenda Kring & Nancy Raimundo, CyberSource Corporation |
Note: MOCCA does not have permission from CyberSource Corporation to distribute the case study. MOCCA members with questions can email Brenda Kring directly. |
| MOCCA Q2 Meeting Web Recording |
Note: The audio quality of the web recording is poor. It is recommended that headphones are used if the recording is viewed. The web session recording does not include the CyberSource presentation, as MOCCA did not have permission to record. |
Marketing Operations Career Paths
February 24, 2009
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MOCCA Board Update & MOCCA Marketing |
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| MOCCA Q1 Operations Organizational Structures Survey Findings—PJ Wells, Redback Networks |
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| IDC Presentation
on Marketing Operations |
Note: This file is password-protected. If you are a MOCCA member, please email info@moccabayarea.org for access information. |
| MOCCA Q1 Meeting Web Recording |
Note: the audio for this recording is not optimal and there are places in the recording when the audio fades. |
Technology Vendor Session: New Capabilities, Technologies & Trends in Business Intelligence
November 11, 2008 |
MOCCA Board Update—PJ Wells, Redback Networks |
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| Eloqua Overview—Jill Rowley |
| Microstrategy Business Intelligence—Mike Azevedo & Jamie Bordewky |
| MKTG.COM & Cisco Market Intelligence Case Study—Neil Callahan |
Marketing Operations Executive Panel
August 12, 2008
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MOCCA Board Update—Larissa DeCarlo, MTS |
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| Marketing Operation Executive Panel Discussion (Web Recording) |
| Executive Panel Bios |
Focus on Marketing Operations Best Practices
February 12, 2008
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Marketing Operations 2008 Research Agenda Preview — Julie McEntee, Adobe Systems |
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Marketing Operations Best Practice and Facilitated Discussion — Larissa DeCarlo, Blue Coat Systems |
Service Level Agreements for Response Management — PJ Wells, Consultant |
Marketing Operations Survey Results
November 13, 2007 |
Marketing Operations Survey Results — SirusDecisions |
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CMO Panel Discussion
May 1, 2007 |
Introduction — Larissa DeCarlo |
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| CMO Panel Bios |
