Recommended Articles & Books

The following are member recommended articles & books on various facets of marketing operations.

Articles

• B to B 2008 Lead Generation Guide (B to B Online)
• B to B 2008 Marketers Resource Guide (B to B Online)
• Creating a Marketing Dashboard with Crystal Xcelsius (Business Objects/SAP)
• Marketing Optimization for Maximum ROI (Marketing Profs)
• Marketing Optimization: Testing/Learn Method - Experimental Design (Harvard Business Review)

Books

• Actionable Web Analytics: Using Data to Make Smart Business Decisions
• Competitive Strategy: Techniques for Analyzing Industries and Competitors
• Enterprise Marketing Management: The New Science of Marketing
• Execution: The Discipline of Getting Things Done
• Marketing by the Dashboard Light
• Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
• Marketing Metrics: 50+ Metrics Every Executive Should Master
• Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
• Measuring Marketing: 103 Key Metrics Every Marketer Needs
• The Long Tail: Why the Future of Business is Selling Less of More
• The New Direct Marketing
• The New Influencers: A Marketer's Guide to the New Social Media