The following sites are recommended reference sites for marketing operations content, consultancies, and research.
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ANA is the only trade organization exclusively for client-side marketers providing indispensable business insights, extensive collaboration opportunities and strong industry advocacy. |
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ClearAction is a consulting firm that drives customer experience optimization. Most customer advocacy programs focus on revenue. ClearAction adds the focus on delivery on your brand promise. |
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The ClickZ Network is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to e-mail, technology to trends, our coverage is expert, exclusive, and in-depth. |
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CMO.com provides Digital CMOs with a single place where they can find the insight and resources they need to lead their companies in a digital world. CMO.com is a demonstration of the commitment Omniture and its network of agency and technology partners have to the success of the new Digital CMO. |
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The CMO Club’s mission is to provide an environment of peer to peer networking, insight, openness, and contribution that enables its members to help each other become better CMOs. |
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The Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques. |
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Whether you are an IT or marketing professional, a business strategist, or a technology industry executive, Forrester partners with you to create business and technology strategies that meet short-term goals and position your company for long-term success. |
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IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. |
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As a distinguished leader in the development and implementation of Marketing ROI processes, Lenskold Group delivers practical solutions that establish credibility for the marketing organization. We combine financial discipline and a unique blend of methodologies to deliver performance measurements and strategic insight. |
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The Marketing Leadership Council offers a set of unique services and tools designed to assist you with your most pressing managerial, communications, and decision-making challenges. |
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Marketing NPV is a specialty consulting firm exclusively focused on measuring and improving the financial return from marketing investments. With experience in dozens of industries, we use a broad toolkit of unique approaches to find just the right way to break through the political, cultural, and structural obstacles to help you crack your toughest measurement challenges. |
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Marketing Operations Partners is the leader in evangelizing the discipline of Marketing Operations. To address this significant challenge—and opportunity—Marketing Operations Partners brings together some of the leading thought leaders and subject matter experts in the marketing operations community. |
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MarketingProfs specializes in providing strategic and tactical marketing know-how for marketing and business professionals in organizations worldwide through a full range of online media. With over 316,000 members and 300 contributors, MarketingProfs provides members with practical marketing tools and information in many forms, including articles, online seminars, case studies, workshops, templates, benchmark survey reports, buyer’s guides and thought-leader panel discussions. Updated weekly, the content enables professionals to stay current and effective. |
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MarketingSherpa is a research firm specializing in tracking what works in all aspects of marketing (and what does not.) |
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MTS has become the global thought-leader on MRM by successfully and measurably providing our clients with unbiased, expert guidance, which transforms their overall approach to marketing. Our end-to-end role as strategic advisor ensures quantitative success with marketing automation initiatives. |
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SalesCraft is a thought leadership group based in Silicon Valley that brings together a select group of people responsible for the "arts and crafts" components of the selling process. |
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Sirius Decisions combines research with subject matter experts in sales and marketing. Their expertise provides unique insights into sales and marketing alignment, lead generation and management, marketing mix, and programs to support B to B businesses. |
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Studio H offers 20 years of experience in producing award-winning creative and marketing solutions for a range of businesses. Studio H specializes in innovative demand generation programs, including email, banner ads and landing pages, as well as web site design. Studio H has supported MOCCA by providing pro bono design services. |
