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Welcome to MOCCA
Who we are
The Marketing Operations Cross-Company Alliance (MOCCA)
is a community for sharing practical experience between Marketing
Operations professionals. MOCCA aims to create both professional
development for members and to develop the marketing operations
profession. MOCCA provides an exchange forum for real-world
ideas, solutions, and best practices.
What we do
MOCCA hosts meetings and webinars that cover topics
of interest to marketing operations professionals. Past meetings
have included a CMO panel discussion, a marketing automation
vendor session, MOCCA member case studies, best practices
in lead management and analytics, and marketing measurement & dashboards.
In addition to meetings, MOCCA fields surveys on marketing
operations issues and shares information on new job positions
in the field. Finally, MOCCA brings together marketing operations
peers for social networking and career development events.
Join us
MOCCA currently has over 600 members from almost 300
organizations—and new members are always welcome. The
MOCCA Board of Directors is also interested in any suggestions
from the marketing operations community for meeting topics,
guest speakers, current issues—anything that is of interest
to our members. Feel free to contact MOCCA at info@moccabayarea.org.
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MOCCA’s
First Live East Coast Meeting
MOCCA’s first ever East Coast event on August
12 was a resounding success! Twenty-four marketing
operations professionals gathered at the Iron Mountain
offices to share ideas, best practices, insights, and
to determine the future of the East Coast Chapter.
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MOCCA
CMO panel discussion
Thursday, September 30, MOCCA will host a CMO panel
discussion at the HP Executive Briefing Center in
Cupertino, California. The panel will be moderated
and will run from
9:00 a.m. to 11:00 a.m.,
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